Creations
Kids in Need Waikato
Tasked to increase awareness with their large-scale fundraising event, Kids in Need Waikato briefed a Need for new branding to bring attention to the event. Designer, Emily Wong responded to their Need and Mr Kenny was born - a fun, bold and colourful character that spanned across OOH, colourcambridge.co.nz, social media and promotional collateral.
House of Science
Seeking advice for their social media, House of Science listed a need for a 1-hour chat to a social media specialist, and Head of Social Media at One NZ responded to their Need. The chat covered all things algarothims, media mix, understanding your audience and how to build the best content for each platform.
Lads without Labels
Driven to increase engagement with their annual fundraising event, Lads without Labels reached out to local strategists in Ōtautahi, Christchurch for help in building out a campaign. Agency Strategy Creative responded to their Need, producing an OOH and social campaign which successfully engaged over double the event's previous year attendance and had a 200% increase in funding.
Lifewise
Hubby & wife / Photographer & marketing manager duo, Simeon Patience & Jane King produced a distinctive photography led campaign to build awareness of youth homeless charity, Lifewise, successfully cutting through the chairty comms cluttering the market.
Over a two month period, the campaign was live in OOH and Digital media worth over $400k in exchange for $30k investment.